New Cornish micro-enterprise Je Tam is filling the counters of local delis and stores in Falmouth and Helston with “clean and raw” cakes, biscuits, chocolate and desserts, in a bid to get more people to go guilt-free in 2015.

Mother and daughter team, Tam and Monika Schallhorn, are waging a war against the idea of guilty pleasure when it comes to food. Their innovative range of products is designed to satisfy even the most powerful of sweet-tooth cravings while cutting out sugar, wheat, gluten and dairy; offering health benefits at the same time.

Raw, whole foods – nuts, seeds and fruit as well as raw (untreated) cacao - are combined in fine-tuned recipes, which seem just as delicious and indulgent as their “guilty” counterparts.

“Guilt-free doesn’t have to mean bland and boring,” said Tam, who studies nutrition as well as running her own business at Foundry Farm in Hayle. Some of Je Tam’s most popular products include chocolate cheesecake, coconut macaroons, salted caramel raw chocolates, bounty bars and lemon, lime and coconut bars. Je Tam also makes savoury burgers in a variety of flavours including beetroot and mushroom which contain very small amounts of dairy and gluten.

Their products can be found at stores across Cornwall, including the Natural Store in Helston and Falmouth, and Elixir Soup and Juice, also in Falmouth.

It all started when Tam started experimenting with raw cacao after giving up sugar. “I have a really sweet tooth and love my chocolate, so I needed to find a healthy substitute,” she said. “I perfected several different kinds of cheesecake before my husband challenged me to make ‘clean’ versions of some of his favourite things. That’s how my take on the Viscount biscuit was born – it’s become one of our bestsellers.”

Launching her own range at the end of last year, Tam soon found she needed an extra pair of hands and recruited her mum Monika, who previously had her own business.