It is back, the woman who loves Cornwall so much she lives in Devon, yes Caroline Quentin has returned to the goggle box to show us the yachts in Bodmin, the rich mining heritage of Newquay, and the fishing fleets of Redruth.
I will admit to watching the last season, if only to see what what all the fuss was about, and so it was with girded loins I settled down to watch episode one of the new series.
Now this show is clearly not aimed at me, or anyone else in Cornwall it seems, but you have to admit, it will certainly keep the tourism cash rolling in, and with the weather conspiring against us that can only be a good thing.
But, and it is a big but, does this sort of coverage just perpetuate the long running problems of a two tier Duchy. The second home owners who create cultural deserts in the very places they say they love, and those struggling to buy a home or find a job in one of Europe’s most poverty striken areas.
What a family beneath the breadline must think, as she wanders around holiday hot spots, does not bear thinking about.
But at least it will bring in the cash, and for that we should be thankful. Let’s hope it manages to ‘trickle down’.