Company launches pasty flavoured crisps
7:00am Sunday 20th January 2013 in News
The Cornish Crisp Company has joined forces with the Cornish Mining World Heritage Site to launch pasty flavoured crisps.
The new Cornish pasty flavour celebrates the traditional miners’ lunch, with a penny from each one sold given to the Cornish Mining World Heritage Site to help protect and preserve the Cornwall and west Devon mining landscape.
Rachael Forster from The Cornish Crisp Company said: “Pasties are understandably an emotive topic in Cornwall so it was really important for us to get it right first time. We liaised closely with trading standards and gained consent from the Cornish Pasty Association and DEFRA to develop the flavour, to ensure we wouldn’t be compromising anything to do with the Cornish pasty’s special EU protected status.
“We initially came up with a couple of trial flavours and then took them to Cornwall’s first ever pasty festival back in September to do a public tasting. We had a clear winner which is the seasoning we chose to use in the final bags. The result is a flavour which is peppery, with a clear onion and root vegetable taste with a hint of pastry as an after note. But of course the key flavour is the Cornish potatoes which we use to make our crisps all year round.”
The Cornish pasty flavour crisp joins a range of six other flavours, five of which support a different Cornish charity with promotion on the bags and a penny donation from every bag that is sold. The sea salt and black pepper flavoured crisp supports the Hall for Cornwall and a classic salt and vinegar crisp named The Agitater supports Surfers Against Sewage.
Listeners to BBC Radio Cornwall were involved in the development of the new crisp when they were asked to create a new name for the Cornish pasty crisp. Each Cornish crisp flavour has a ‘tater’ title (the Cornish nick-name for potatoes) which links with the flavour and charity that it supports. Over 100 listeners rang the station and the winning name was the Prop-a-tater which had a direct link to mining and celebrates everything that sounds good in Cornwall.
David Rutherford, from the Cornish Mining World Heritage Site said: “We are delighted to be working with The Cornish Crisp Company to produce a new flavour of crisp. The history of the Cornish pasty and the spread of Cornish Mining across the globe are tales we continue to tell through our work on the RDPE-funded ‘Discover the Extraordinary’ Project.”