The Original Factory Shop in Helston has chosen Bone Cancer Awareness as its charity partner for 2013.
The decision was made following an appeal to the community to nominate local causes via The Original Factory Shop’s internet social networking Facebook page.
Colleagues at the store are now gearing up to support the organisation throughout the remainder of the year.
A programme of fundraising activities will soon be planned, with a minimum target of £500 to be raised.
Store manager Stephen Bath said: “We received a fantastic response to our Make A Difference appeal. We’re very excited about raising money for the Bone Cancer Awareness Charity this year and we’ll be meeting with them now to make sure we take advantage of every opportunity to support them.”