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New £115,000 logo not a waste of money, insists Falmouth University
2:00pm Friday 23rd August 2013 in News
Falmouth University has provided more details about its £115,000 re-branding exercise amid concern over a “wasted” logo design – one which prompted a petition of complaint from students.
The logo, proposed as an interim measure following the granting of university status last year, was slammed as “bland an uninspiring” by some students. The design prompted an on-line petition demanding its rejection. But university authorities insist that the scrapped design was part of its public tendering exercise and did not cost any extra.
The first logo, with the words “University College Falmouth – incorporating Dartington College of Arts” was ditched in November. It was replaced with the words “Falmouth University” – abbreviated to “FU” – and a final logo design whose £115,000 cost was revealed only after a formal Freedom of Information request, reported in last week’s Packet.
“The interim logo design was part of the initial concept,” said a university spokeswoman.
"After consultation, it was used as a platform and aspects of that work were carried through to the final design. For example, we have kept the same lettering.”
The spokeswoman said that much of the £115,000 cost was on research and insisted there were broad similarities between the initial concept and the final design, which had to be completed in-house. But the university, which has a 110-year worldwide reputation for art and design, has faced criticism for not using its own students to draw the new logo in the first place. English graduate Charlotte Hargreaves posted on Twitter: “What! A design university fails to use its own students! They would have done it for free!”
Other students, including Imi Farmer, Eilidh Bennett and Jessy Edgar, urged their colleagues to support the on-line petition.
Art student Tina Solstrand, 20, told the Packet earlier this year: “Some students thought the interim design was bland and uninspiring.
“We have a graphic design department of 300 students, not to mention a number of award-winning alumni, and they weren’t even approached about this.”
The university insists that it ran a full public tendering exercise that was open to anyone. The official reaction from student union leaders also backed the university. But some local businesses remain unconvinced about the way the re-branding was handled.
Steve Burrows from Falmouth Golf Club said: “I find that staggering. It’s gone from University College Falmouth to Falmouth University. I’m reading the breakdown – have we gone mad?
“We’re closing our toilets in this town, which is terrible for a seaside town – it’s appalling. £115,000 would keep them clean and looking really good. I just find it quite staggering. When we’re trying to cut back and closing public conveniences in a really good town like Falmouth.”
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