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Helston's Poppy De'Ath stands up to cancer in national campaign
10:02am Wednesday 18th September 2013 in News
A courageous seven-year-old from Helston is rallying men, women and children in Cornwall to Stand Up To Cancer this October.
The Packet reported exclusively last month that Poppy De'Ath was to become an ambassador for Cancer Research UK.
It can now reveal that Poppy, a St Michael's Primary School pupil, is to play a starring role on the website and fundraising kit for the charity's Stand Up To Cancer campaign next month.
Her parents Amy and Steve hope seeing her picture and reading about her experience will motivate people to raise funds for groundbreaking research to help beat cancer.
Last year Cancer Research UK and Channel 4 joined forces to launch 'Stand Up To Cancer' for the first time in the UK and raised £8 million.
Now Poppy and her family are encouraging people of all ages to literally stand up and get sponsored on Friday, October 18. Fundraisers can choose exactly how, when and where they make their stand.
They might opt for endurance standing, by staying upright for a full 24 hours, or extreme standing, by choosing a weird and wonderful location, like a bath of baked beans or the top of Ben Nevis. Alternatively, they could rise to the occasion by going for fancy footwear and swapping stilettos for flippers in the office.
Poppy's parents know from personal experience how crucial new developments and breakthroughs in treatment are to help children and adults survive.
Poppy was just three when she was diagnosed with a form of childhood cancer known as neuroblastoma in 2009.
Poppy's parents, Steve and Amy, said: “Poppy is now seven and thankfully fit and well. She received a new groundbreaking treatment as a direct result of a Cancer Research UK led study which proved that this treatment greatly helped improve survival rates of this disease.
“We are moving forward all the time with new trials, pioneering treatment and research, so we are passionate as a family that this work continues.
“Thanks to research, Poppy is still here. We are so grateful for the treatment that saved her life.”
However, they acknowledged that not everyone was so lucky and it was for this reason they were calling for people in Cornwall to take part in the campaign.
A free fundraising kit is available with ideas on how to raise money at home or at work.
People can pop into their local Cancer Research UK shop to buy pin badges for £1 each and wristbands, in four different colours, for 99p each from mid September. Clothing and accessories, including T-shirts, are also available online at standuptocancer.org.uk where people can sign up and get involved.
Photos from Cancer Research UK. Captions: 1 - Poppy De'Ath helps launch Cancer Research UK's Stand Up To Cancer campaign with parents Amy and Steve. 2 - Eight-year-old Poppy from Helston in a publicity shot for the fundraising campaign.
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