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Passion for fashion as 'Truro Trend' hits city streets
2:00pm Tuesday 22nd October 2013 in News
An annual week of fashion has strutted its stuff around the city’s streets, as Truro Trend, a six day event organised by Totally Truro BID, highlighted the latest wardrobe must-haves.
The week saw events take place throughout Truro ranging from living mannequins, in-store pamper sessions, free cupcakes, exclusive special offers and a fashion show.
Charla Symons, event organiser said; “A combination of independent retailers and national brands took part in the event giving visitors to Truro something ‘a little different’ during their shopping trip.”
Louise Taskis, manager at The Body Shop on Pydar Street said: "There was a great atmosphere in Truro this week and I am really pleased that we decided to take part.”
Models wore the latest trends from eleven businesses at a fashion show at The Office Nightclub on Friday evening to raise money for the charity LARF Cornwall. Benetton, Cargo, Moss Bros, NewLook, Phase Eight, Plum Fashion Boutique, Saltrock, Schuh, The Vor Store and tReds all showed off the best of their current season’s collection to a packed audience.
Hair was styled by Toni & Guy, makeup provided by The Body Shop, models were from Impact Model Agency and Clare Greenwood of Looksmagic Image consultancy compared the evening.
Darren Hoare, from Individual Events and joint organiser of the fashion show said: “It was great to be a part of Truro Trend this year and Individual Events loved working with the shops and Totally Truro to really promote some of the amazing boutiques we have in our city. There was a great atmosphere too from all the guests and we raised in excess of £600 for LARF Cornwall”
“Truro is going through a particularly challenging time at present”, said Charla Symons from Totally Truro, “And it is apparent that walking around the city centre can be a bit difficult at times. That is why an event like Truro Trend has been so important in highlighting the fact that, although we may have the builders in – it is most certainly still business as usual. “
“Many businesses who took part in this event have reported an influx of new customers as a result, which is an extremely encouraging sign that people are supporting their city.”
More than 20 businesses took part in Truro Trend across the week, visit www.enjoytruro.co.uk to see highlights of all the events.
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