Sole Plaice in Truro served up hundreds of 99p portions to hungry-bellied fish and chip fans on Saturday 17th May to celebrate Norway Day in the UK.
The cheap as chips offering of delicious Norwegian cod and chips was thanks to a campaign run in partnership with the Norwegian Seafood Council.
The Norwegian Seafood Council joined forces with 99 fryers across the UK to offer fish and chip fans the chance to hark back to the golden era of fish and chips, and purchase a portion of their favourite takeaway for just 99p.
A total of 16 tonnes of cod was gifted to the 99 participating shops, including Sole Plaice, allowing over 40,000 people nationwide to join in this unique fish and chip celebration.
Kelly Graham, manager of Sole Plaice said: “What a fantastic celebration of our favourite dish! We had lots of smiling customers throughout the day with bellies full of delicious Norwegian cod and chips. Customers, both old and new, were delighted to grab a portion for this tasty price and we are pleased to have brought a little of the Norwegian celebrations to fish and chip fans throughout Truro.”
The vast majority of cod sold by fish and chip shops in the UK is caught in the Arctic waters of the Barents Sea off the northern Norwegian cost. The 99p fish and chips were served by chippies in commemoration of the 200th anniversary of the Norwegian constitution.