Amanda Holden may have worn his dress on the final of Britain’s Got Talent – but it is designer Samuel Dougal, who hails from Cadgwith, who has the real skill.
While most people in the small coastal village are making fishing nets, Samuel is using netting to create skirts for dresses of famous celebrities.
Amanda Holden has said on Twitter that she “couldn’t be prouder to wear his stuff”, adding, “He is fabulous.”
Not only did she choose a slinky beaded number in a pinky taupe for the most recent finals of the TV talent contest, she also wore another of his creations – a bespoke, fitted white dressed with attached cape – on the first live show of the series.
And previously she wore a third dress of his to the Glamour magazine awards ceremony.
The former Mullion School pupil could little have imagined that when he sat at his desk sketching in lessons that he would go on to have his designs worn on national television – and it doesn’t end there.
Personal clients also include global superstar Rihanna and singers Paloma Faith and Alison Goldfrapp.
During what is still a relatively new career Samuel made clothes for Beyonce, Madonna, Grace Jones and the Duchess of Cornwall among others.
It was apparent from an early age that he had an artistic flair and after school he moved to London to train in bespoke tailoring at London College of Fashion.
Graduating with a top degree following a show on Savile Row, he was immediately hired by Alexander McQueen Couture where he refined his craft.
Samuel later worked for world famous milliner Philip Treacy, where he learnt hat making techniques.
He now offers a bespoke service by combining British bespoke tailoring with Parisian haute couture.