Over 50 people queued up in Falmouth this morning for the opening of a new shop in Market Street.

People vied to be at the head of the line after Joules clothing store announced that the first customer through the door at 10am would receive a £100 voucher, with others receiving £50 and £20 vouchers.

Shoppers were also enticed in with the offer of 15% off in store all day, goodie bags, cakes from a local bakery and ice cream delivered by tricycle at 10.30am.