The Penzance Save Our Lido campaign is set for a boost from the sale of limited edition copies of a rare early Art Deco poster advertising Jubilee Bathing Pool.
The poster, which advertises the opening hours and daily keep-fit classes and is in the classic ‘deco’ style and colours of the 1930s, was bought by The Queens Hotel at an auction in May this year.
It will help raise funds for the restoration of the outdoor salt water pool, which was severely damaged during the storms over the winter.
Queens Hotel director Anthony Holman said: “I learned to swim in Jubilee Pool and I feel it is a vital asset to the community. When this rare poster came up for auction, I knew it would be a great way to raise money for Penzance’s iconic lido.”
The poster is thought to be the only one of its kind and depicts Jubilee Bathing Pool around the time of the opening ceremony that took place in 1935, King George V’s Silver Jubilee year.
The original poster will go on display at the hotel.
Just 250 signed and numbered copies of the professionally reproduced poster have been printed by A0 Printworks, St Just.
Anthony added: “I am very pleased to support Jubilee Pool. You can see the pool from the windows of The Queens Hotel and it’s such an iconic part of the seafront. So many of our guests enjoy the vista of Penzance promenade and Jubilee Pool.”
The campaign to save the famous landmark has been boosted by the recent announcement of a £1.95 million grant from the Government.
Although another £1 million has been pledged by Cornwall Council, Penzance Town Council and other bodies, a further £110,000 needs to raised to complete the restoration.
“I’d like to raise the profile of Jubilee Pool and I believe that people will come forward with innovative ideas to use it for other activities than just a pool,” said Anthony.
Martin Nixon, chairman of the Friends of Jubilee Pool, said: “The Friends of Jubilee Pool are extremely grateful for the generosity of the Holman family. The Queen's Hotel and the pool are close neighbours on the promenade, and it's highly appropriate that the original poster will contribute to the Save Our Lido campaign, helping us to reach our target and enable the pool to reopen again.”
The poster can be purchased at The Queens Hotel, The Promenade, Penzance, for £25, proceeds of which will be donated to the Friends of Jubilee Pool.