Trago Mills will be celebrating its 50th year in business this month with a big birthday bash at its Falmouth store on Sunday July 26.

From 10am to 4pm there will be music, entertainment and free activities for customers and their families – plus birthday bargains.

The party will run across all three Trago stores (Liskeard, Falmouth and Newton Abbot), and is set to be the largest in the company’s 50 year history.

The day will also see the launch of "Trago 50-50" promotion. Starting from Sunday, July 26 and running every Sunday until Christmas this year, the 50th customer at every till will get 50% off their purchase. This could be a carpet, a kitchen or a television - or equally a bottle of shampoo.

Chairman Bruce Robertson said: “50 years trading for any business is an achievement, let alone for a independent family concern like ours: it’s tremendous to know Trago still resonates so strongly amongst the local community and we’re most grateful for all its support. This is one way of saying ‘thank you’ – but be warned, Sundays tend to be one of our busier days, so if you want to be in with a chance of being the 50th customer at our many tills, then get in good and early!”

The 50th Birthday Bash at each store will also feature a special multi-media exhibition that has been created in association with digital media students at Bodmin College and an Auction of Prizes, with proceeds going to charity.

Mr Robertson added: “This will be a bit of fun with great deals to be done, all for good causes. We’ve got some amazing prizes, so bidders could snap up a power tool, patio set or sofa. The higher the bid, the more will go to charity!”

Nominated charities are Devon Freewheelers (volunteer Emergency Vehicle drivers who support the NHS in delivering essential Blood, Samples and medication to hospitals throughout Devon) for the Devon store and RNLI Lifeboats for those situated in Cornwall.

In addition to the expected Birthday Bargains, customers will also be able to enter a prize draw to win one of two Dacia Sanderos. The model up for grabs is 1.2 Access, and the prize draw will run from Sunday, July 26 until the end of August 2015.