The mayor of Truro, councillor Rob Nolan, joined the British Heart Foundation shop team to celebrate the opening of the charity's new store in Truro.
Funds raised from the new shop, on St Nicholas Street, will help to fund the BHF's pioneering heart research.
Lots of customers visited the shop on the opening day, and browsed the collection of goods including clothing, accessories, books and music.
Each item sold will help the foundation to fund more life-saving heart research across the UK.
Councillor Nolan, said: “Research funded by the BHF has saved thousands of lives and the quality of life for heart patients has greatly improved.
"But the fight for every heartbeat must continue. To help raise vital money to fund this life-saving research we need the continued support of Truro locals.
“Having a clear out and donating unwanted items to the BHF really does help to save lives, it’s as simple as that.”
Sarah Boardman, BHF area manager, said: “The opening of the new Truro store has been a huge success but we need the continued support of the local community to help us continue this success.
“We still urgently need more donations and are appealing to everyone in Truro to have a root around in their home and donate any unwanted items.
"We offer a free collection service for larger household items so having a clear out has never been so easy.”