The people of Perranporth are being called upon to come together and help clean Perranporth Beach, as part of the Barefoot Wine Beach Rescue Project.

The initiative, which encourages people to leave only footprints on the UK’s beaches, has been running in the UK for ten years, and the public are encouraged to join in on Saturday from 2pm.

Adding a competitive element to the beach clean, a giant set of Barefoot Wine scales will pop up on the beach, and the team that collects the largest amount of litter will be rewarded.

But everyone who takes part will be a winner, as all volunteers will be able to enjoy a glass of Barefoot Wine as a reward for their hard work.

Olga Senkina, marketing director at Barefoot Wine & Bubbly, said: “At Barefoot Wine our mission is to make the world a better place through wine and the Barefoot Wine Beach Rescue Project is a great example of how we do this.

“We are very proud to have worked with 6,200 volunteers to collect 13 tonnes of litter from UK beaches over the last nine years.

“We are delighted to again encourage the Perranporth community to come and help us clean their local beach and make the local area a better place for everyone to enjoy in the process.

“Of course, one of the day’s highlights is raising a toast with a glass of Barefoot Wine to celebrate the hard work of all the volunteers.”

The project will run across the country throughout the summer in partnership with Surfers Against Sewage, who for the last 27 years have worked to protect the UK’s oceans.

Dom Ferris, head of community and engagement at the charity, said: “Over the past decade it has never ceased to amaze us how incredible community spirit can be - something we see every year at the Barefoot Wine Beach Rescue Project.

“We’ve already had loads of interest from local volunteers, so can’t wait to get down to Perranporth Beach and work with Barefoot and the local community.”