Vote for Helston's new 'brand'
3:00pm Sunday 9th September 2012 in News
Helston residents and traders are just weeks away from being able to vote on their favourite design to promote the town to the wider world.
A ‘branding’ project has been taking place in the town for the last few months, with people first asked to put forward three words that best describe the town. Focus groups were then held to discuss the ideas in more detail and from this Ki Design, based at Tresprison Business Park, has put together six branding ideas that feature many of the submitted words and look in detail at everything from logos to colours, fonts and images.
Later this month these ideas will be put on display in the town for the public to view and vote on, with the favourite one being adopted to promote Helston across the rest of the county and nationally.
Town centre manager Jonathan Birkett said: “It’s quite an exciting point. We want to encourage people to come in and vote for their favourite brand in the shops. The one that receives the most votes will be selected. We’ll keep that under wraps until we launch in time for Christmas.”
Full explanations about the different designs will be available at helstonbip.co.uk, which is about to go fully live.