Third year sustainable product design students at Falmouth University have been challenged by St Austell Brewery to create an innovative piece of pub furniture or the latest, essential piece of bar equipment as part of the company’s award-winning Quality Speaks for Itself campaign.

Working closely with the university’s head of sustainable product design, Drummond Masterton, a creative brief was put together to inspire the students to come up with an original idea for a piece of furniture or a bar item that might be used by customers enjoying a pint of Tribute at their local.

Brewery marketing and communications director Jeremy Mitchell said, “Our business is constantly evolving and reacting to changes within the industry to stay ahead of the game and while it is difficult to predict the next big thing, we know it will spring from creative minds such as those at Falmouth University.

"Working with these talented individuals on sustainable design means we get fresh ideas about how we can shape the future of our business with a real focus on quality and, at the same time, hopefully give these students something extra special in their portfolio to show prospective employees.”

The project will form part of the students’ final year studies at the university and the designs will be judged by a professional team from the Brewery and the university against a number of criteria including innovation, aesthetics, design, craft work and materials, to decide which item most closely fits the bill of creating an enhanced quality customer experience.

As well as enjoying the prestige of being project winner, the successful design will be showcased at next year’s Royal Cornwall Show and also earn the creator a £1,000 prize put up by St Austell Brewery.