Cornwall's oldest charity, the Cornwall Blind Association, which supports around 3,000 people living with visual impairment each year, has been re-launched as iSight Cornwall.

Over 80 clients, supporters, staff and volunteers gathered at Heartlands in Pool, to celebrate the new name and brand, which is hoped will help the charity reach thousands more people in Cornwall living with sight loss.

The charity itself was established in 1856 to support miners whom had lost their sight.

Chief executive of iSight Cornwall, Terri Rosnau-Ward, said: “We're very excited to be unveiling our new name and look, which has taken over a year of work.

“We have engaged with clients, staff, volunteers and our board to find a name for our charity that will bring us right into the 21st century, and continue to support people living with sight loss for many years to come.”

Under its previous name, people were being dissuaded from using its services because of the word “blind.” It's hoped the brand name will help iSight Cornwall reach many more of the estimated 20,000 people in the county living with sight loss.

Terri added: “Visual impairment covers a whole spectrum of conditions, with only a small proportion being registered 'blind.' We frequently heard feedback from people who aren't blind and didn't want to engage with our charity.

“Our name changes tackles that issue and makes us more open and inviting to people at all stages of sight loss.”

Special guest and speaker at the re-launch was Steve Cunningham, the “fastest blind man on the planet.” having broken records on both land and sea for driving at 176 mph and powerboating.

For information about iSight Cornwall and how it can help anyone in Cornwall living with sight loss, go to www.isightcornwall.org.uk or call the charity on 01872 261110.