Have you ever visited 'Fish leaping bay' or the 'Cape Tailored by Waves' in Cornwall while munching a 'British Pocket'? Cornish holiday hot spots and names given Chinese makeover to boost tourism.

The places, foods and events in the duchy are among 101 famous points of interest in the UK provided with names by the Chinese public as part of a campaign by VisitBritain.

In China it is popular to give names to favourite celebrities, places and foods that give a literal description of what Chinese people think about these things. For example, British actor and Sherlock Holmes star, Benedict Cumberbatch, has been affectionately named ‘Curly Fu’. So in a campaign first for a national tourist board anywhere in the world, VisitBritain is inviting Chinese consumers to come up with the most fitting, amusing and memorable Chinese names for some of Britain’s most loved attractions and, importantly, a range of lesser-known places across the whole of the country.

While the change of name for the noble pasty may raise a few eyebrows, spare a thought for the good people of Dorset, who have seen their most famous landmark the Cerne Abbas Giant dubbed the Big White Streaker (Bai Se Da Luo Ben).

While the Scottish have seen the Highland Games renamed Strong-Man Skirt Party (Qun Ying Hui).

Other names in Cornwall given Chinese monikers include:

Cornish pasty - Ying Guo He Zi / Kang Jun He Zi  - British pocket / Cornish pocket

Padstow - Yu Yue Hai Wan - Fish leaping bay

St Michael's Mount - Ta Lang Chao Sheng - Walk the waves pilgrimage

Minack Theatre - Hai Jiao Yue Sheng - Musical sounds from seaside

Lost Gardens of Heligan - Mi Cui Yuan - A garden filled with emerald

Land's End - Lang Cai Jiao - Cape Tailored by Waves

VisitBritain chief executive Sally Balcombe said: "Chinese visitors already stay longer in Britain than in our European competitor destinations and are high spenders.

"Every 22 additional Chinese visitors we attract supports an additional job in tourism. We want to ensure that we continue to compete effectively in this, the world's biggest outbound market and ensure that we deliver growth and jobs across the nations and regions of Britain."

She went on: "Digital engagement is one of our strengths and this campaign has been hugely effective at driving this with our potential Chinese visitors.

"We're working closely with the industry and hope to see some of Britain's most popular points of interest use these new Chinese names on their social media channels and websites to amplify that engagement."