Cornwall Wildlife Trust is celebrating its largest donation ever from a single business - £18,816.03 from Helston-based Frugi which will help fund the trust’s Marine Conservation Programme, known as Living Seas.

Ruth Williams, marine conservation manager for the trust said: “The amazing donation this year from Frugi will be used to fund both one off projects as well as ongoing work to help protect our fab marine wildlife. "Frugi are a fun, creative team to work with and our relationship with them is a great example of how to genuinely ‘give something back’. We greatly value their partnership and hope we can continue to go from strength to strength together.”

The company has been making donations to the trust as a share of one per cent of its annual turnover. The business’ year on year success and global expansion has seen the charity’s share increase each year; with this year seeing the biggest windfall yet.

Frugi co-founders Lucy and Kurt Jewson have been at the forefront of charitable giving through their business, having signed through the international business-to-charity 1% for the Planet Scheme nearly ten years ago.

Kurt said: “The reason why Frugi exists is to not only make brilliant children’s clothes, but to show the world that a business can be successful, work along ethical principals, and give something back to society at the same time. Everyone at Frugi is extremely proud to continue to help to support the fantastic work that Cornwall Wildlife Trust undertakes. They are great guys, doing great things."

Serena Pettigrew-Jolly, business supporter manager for Cornwall Wildlife Trust said: "We are thrilled to have the continued support of our friends at Frugi. Every year their donation grows which is not only great for Cornwall’s wildlife but also demonstrates just how successful their business is. Frugi clearly demonstrates its passion for positive environmental change. Its customers value its genuine commitment to wildlife and in particular the spectacular marine life around our Cornish coasts.”