One year ago the co-founder of Helston clothing company Frugi became an overnight internet sensation after revealing he was battling the advanced stages of prostate cancer.

Kurt Jewson posted a hard-hitting photo of himself wearing nothing but his underwear, uncovering his catheter and colostomy bag, in a bid to warn people not to ignore symptoms and insist upon further checks – something that would have meant a very different outlook for him.

In three days the image was "shared" on Facebook 80,000 times and saw him being interviewed on television and in the national media.

Now, 12 months on, Kurt has replicated that image in an effort to not only update his supporters on his progress but also keep that awareness going.

The medical devices are gone but there are other visible signs of the treatment he has been receiving, with the New Year seeing the introduction of radiotherapy every day for six weeks.

This follows chemotherapy since August, causing his hair to fall out, with hormone therapy also ongoing.

Kurt's main objective, aside from getting well, however, is to make sure others do not have to experience the same fate.

In typical Kurt humour, he begins his latest Facebook post by writing: "'Pants' man returns, one year on...even more tubby, pale and middle aged than before."

There is a serious message behind it all, however, and he adds: "But with a little more awareness of symptoms from myself, and my GP, and a realisation that prostate cancer is not confined to men over 50, things could have been different.

"I urge everyone to pop along to prostatecanceruk.org and learn a little more about it. You DON'T want to go through what I have, or worse. One in eight men will develop prostate cancer.

"And ladies - dig your fella in the ribs and keep nagging him to learn the symptoms. The sooner you catch it, the better your outlook."

Signs to watch out for include burning or pain during urination, difficulty urinating - or trouble starting and stopping - more frequent urges to urinate at night, loss of bladder control and blood in the urine.

Kurt's cancer was diagnosed in September 2015, when he was aged 44 - but not until a year had passed from his first appointment with the GP, when he starting seeing blood in his urine.

Unfortunately this was put down to an infection, giving the cancer a further 12 months to grow before Kurt finally returned with other symptoms and the diagnosis was made.

As a result, the cancer was so big he had some serious complications: his bowel perforated, causing septicaemia, he was rushed to hospital and spent the next six weeks in and out of critical care, nearly dying.

Further surgery was then required to repair the damage, which delayed his treatment.

Radiotherapy is now due to finish in March and hormone treatment in September.

In an interview with prostatecanceruk.org Kurt said: "Fingers crossed we’ve got it and I’m going on to have a long and happy cancer-free life.

"If my 15 minutes have helped raise awareness, then it’s been worthwhile. Of course, I’m now ‘Pants man’ to all my friends but it’s cool. So long as it doesn’t become my party piece!"