A Penryn-based brewer has launched their infused lager range in more than 600 Sainsbury's stores across the country.

Jubel was founded last summer and creates its unique brews out of Kernick Industrial Estate.

The fruit and flower-infused beers were inspired by founders Tom Jordan and Jesse Wilson's visit to an apres ski bar where they discovered the Alpine tradition of 'demi-peche' brewing, where beers are mixed with peach syrup.

Falmouth Packet:

Jubel's peach-infused beer

They wanted to bring this unique flavour to Cornwall, and so they launched the gluten-free brew last year and have gone from strength to strength since then.

They said: "We discovered a dangerously refreshing beer tradition in the Alps which swiftly became the beer style we wanted to drink that no one brewed. We found beers too bland but ciders too sweet, and got excited about the opportunity to pioneer a new category. It's been a bit of a mad year!"

A Sainsbury's beer buyer said: "We love what Jubel beer are doing within a noisy category. Jubel are an adventurous and unconventional brand which we believe will add an exciting addition to our range. We're thrilled to be backing a fantastic product that we believe will create a new category that cuts through the middle of beer and cider."

The supermarket's head of future brands said: "We're on the lookout for distinctive products and brands that our customers will love. Jubel is a fantastic brand, with a unique product that we believe will be a great addition to the range. We're very excited to be partnering with Jubel and offer our customers something they can't get in other supermarkets."

By the end of 2018, Jubel will be sold in more than 1,000 places around the country.

To find out more visit jubelbeer.com.