Experts from the hospitality industry will stop in four Cornish towns on their country-wide tour to give free workshops to those in the business.

The roadshow will stop off in Falmouth, St Ives, Newquay and Padstow and will offer sessions on SEO trends, travel and tourism, PR, Instagram and more.

It is part of the new Hospitality Hacks awards scheme, created to celebrate smart thinking and innovative ideas in Cornish hospitality businesses.

“Hospitality Hacks is about providing a platform for businesses to share ideas and learn from each other - so rather than sit back and let the hacks come to us, we want to get on the road and take the hacks to the heart of Cornish hospitality,” said Paloma Sackman from Be the Business, the charity behind the awards and roadshow.

“We will be rolling into four towns on a big double-decker bus. Short one-hour workshops will take place on board each day, and attendees will be able to share their own Hospitality Hack in our video booth.”

Topics covered in the workshops will include:

• 2019 SEO trends, led by one of the county’s leading digital experts Rob Edlin of Niddocks.

• Getting your business noticed by the press, by travel journalist and consultant Sally Shalam.

• Building an authentic Instagram account, by digital marketing pro Max Maharajh.

• Creating relevant, remarkable and rewarding experiences for customers, with Al Allaway of customer experience consultancy CAB Studios.

• What London's hospitality businesses are getting out of tech, led by global tech innovator CISCO.

The roadshow will stop off in four towns in January 2019:

• 21 January: St Ives, Stennack Car Park (booking link:

• 22 January: Falmouth, Moor Piazza (booking link:

• 23 January: Newquay, Headland Hotel (booking link:

• 24 January: Padstow, Railway Car Park (booking link:

Places for each workshop will be limited to 15 people. Tickets can be reserved in advance via the links above.

Those attending will also have a chance to preview some of the entries submitted to the Hospitality Hacks awards scheme, as well as share their own hacks - small ideas that have helped make their own businesses great.

Hospitality Hacks is a new initiative from Be the Business, a charity supporting businesses by helping them share knowledge and skills.

Set up to improve performance throughout the sector, the awards are based around an innovative new format where great ideas are celebrated, and businesses taking part can learn from each other.

Any Cornwall-based hospitality business can enter by uploading a hack online at Entries close on January 31 2019.