A company in Truro has re-launched a campaign to get more people caring for the elderly, as demand for its services continues to grow.

Following the success of last year’s campaign, ‘You Can Care’, Home Instead Senior Care is looking to recruit 30 caregivers to join its team. Since launching the campaign in 2018, the company has grown by 23 per cent over the past 12 months.

Skills for Care, a trusted independent charity with over 18 years’ experience in workforce development, estimates that eight per cent of roles in adult social care are vacant, which gives an average of approximately 110,000 vacancies at any one time. These statistics suggest that the sector is struggling to keep up with demand as the population ages.

Tim Roe, owner of Home Instead Truro, said: “The idea behind the ‘You Can Care’ campaign is to call out to people who may not have thought about a career in care. Caring is a truly rewarding job which offers excellent training and flexible hours.”

He said when the campaign was launched last year there was an upsurge in interest from people looking to join the care sector.

“As our population continues to age, we are continuing to build our team with kind and compassionate people who want to make a difference to the elderly in the local community,” he added.

Peggy Evely, a caregiver for Home Instead, was among those joining just under a year ago and described the job as “very rewarding.”

She said: “I help my clients to live at home by supporting them, taking them out and having a good chat with them.”

Home Instead Senior Care provides services tailored to the needs of individual clients, from as little as one hour to 24 hours a day, seven days a week.