Think of Caribbean-style ice cream and you're most likely to picture coconut, or perhaps mango - but reggae reggae sauce?

Yet this is exactly what could be coming to the Cornish ice cream market next year, after a three-year licensing deal was signed between Levi Roots and Callestick Farm Ice-Cream.

The contract means that a unique range of Levi Roots ice-cream and sorbet is in development, with an official launch expected early next year.

Since famously winning investment in the Dragon’s Den to launch his Caribbean-inspired Reggae Reggae Sauce on a national scale, Levi has increased his brand presence with a variety of products.

The deal with award-winning Callestick Farm certainly looks set to spice up the ice-cream market.

Callestick sales director David Jeffs said: “We’ve had many meetings with Levi and his team over the last few months and the flavours we are working on are truly delicious and very different to anything you will currently find in freezer cabinets.

“We’re already getting a lot of interest from major supermarket retailers and look forward to making further announcements prior to the product range going on sale in 2020.”

Levi Roots said: "I am so excited to be launching my very own fabulicious range of the most delicious flavour ice-creams you will have tasted. Check them out and let your taste buds be jumping for joy.”

It is the latest in a series of big developments this year for Callestick Farm, near Truro, which recently secured a contract worth half a million pounds to export ice-cream to China.