A NEW store has opened its doors for the first time on Pydar Street in Truro.

Selling own-brand cookware, kitchen knives, accessories and tableware, alongside iconic branded products, ProCook is one of the leading brands for both home cooks and professional chefs.

ProCook founder, Daniel O’Neill said: “Despite challenges in retail bricks and mortar stores still remain the best way to shop for high quality goods, so we’re delighted to open a shop in Truro as it will give our Cornish customers an opportunity to shop ProCook products in person as well as online.”

ProCook has gone from strength to strength in recent years, expanding their cookware chain to over 45 stores countrywide, and capitalising on the growing trend for home cooking that has accompanied the British appetite for fine dining and TV cooking shows.

“Our goal is to make everyone a celebrity chef in their own home,” says Daniel.

“Excellent home cooking is within everyone’s reach with the right tools, and it doesn’t take much to get you started.”

Free coffee and nibbles will be offered to all customers visiting the store up to Sunday, as well as a chance to enter a free raffle to win a saucepan set worth over £400.

ProCook is at 2-3 Pydar Street in Truro and is open seven days a week.