Truro Trend - an event organised by Truro Business Improvement District (BID) - returns for 2019 on Saturday.

This year the event celebrates and supports the city’s high street with more in-store offers and events than ever before, plus the week’s highlight – the Catwalk at the Cathedral fashion show on Wednesday, October 9.

Alun Jones, the Truro BID manager, said: “We’re delighted to have more businesses on board for Truro Trend than ever before, especially with in-store events and offers to attract new and existing customers. The week is set to showcase the variety of fashion, hair and beauty businesses we have in Truro. The highpoint of the week, the Catwalk at the Cathedral is a chance to showcase fashion, hair and beauty in a really stunning location. The night also has a great feel good factor with national and independent retailers, along with local hair and beauty businesses, coming together to celebrate and support our high street.”

During the week, which starts on Saturday, there are 52 in-store activities across 43 different businesses, ranging from big high street names and smaller boutiques to hair and beauty businesses.

If it’s fashion you’re after head to Animal, Busby & Fox, Debenhams, Deichmann, Enjoy Clothing, Joli Boutique (Pannier Market), Joules, Mistral, Rieker, The Vor Store, Uneeka Life and Wallis (in Debenhams) for special offers.

The hair salons in Truro offering discounts or complimentary services are the Comfort Zone, Hendra Hair & Beauty, Kingsman Barbers (new to Frances St), Litmus Hair, Number 8 Hairdressing, Prime, The Hair Boutique, Rococo Hair & Beauty and Taylor Cole.

If you’d like to treat yourself to a beauty offer then choose from deals at Archie Browns, The Dental Hygiene Suite, Hendra Health Store, Joli Boutique (Pannier Market), Wishlist by Illustrated Living, Scent Store and the Body Shop.

For a free gift or entry to a prize draw head to Bishop Phillpott, Jo Jo Maman Bebe, Joules and Pandora.

Catwalk at the Cathedral ticket holders can get discounts at Ann’s Cottage, Fat Face, Joules, Moss Bros, The Jeans Store, Trevails, Litmus Hair and Specsavers with their ticket or ticket stub.

There’s also free portrait photography at Shortlens Studio and details of Marks and Spencer specialist fit services.

For a mid-week spectacle and fun night out head to the Catwalk at the Cathedral.

The fashion show will feature women’s and men’s clothes and accessories from over 12 different retailers with the latest trends in both daytime and evening wear for different styles and budgets. The stores taking part in the catwalk include Accessorize, Animal, Deichmann, Enjoy Clothing, Fat Face, Mistral, Monsoon, Moss, New Look, No22, Primark and Wallis (at Debenhams).

Some of Truro’s hair and beauty businesses will be showcasing their work by styling many of the model’s hair and make-up.

A range of businesses will be there with stalls showcasing the latest trends and beauty products. There will also be exclusive promotions and goodies offered on the night.

For times and dates of offers and events, visit

For Catwalk at the Cathedral tickets (which are £10.50 in advance and £8 for students) head to the Visitor Information Centre at Boscawen Street, selected Truro Stores, or go online to

For further information contact Lindsey Craik at Truro BID on 01872 273999 or by emailing