A new outdoor bakery has been launched in Cornwall - where everything for sale is frozen.

Prima Bakeries has launched the Homebake Hub at its base in Scorrier.

The new centre offers customers the chance to buy frozen goods to bake at home, including Cornish pasties, croissants and sausage rolls.

It will run in addition to its existing wholesale operations and onsite bakery shop.

The idea came about in response to the way people were shopping differently during the height of the coronavirus pandemic - and businesses found themselves having to change as well, in order to continue reaching customers during lockdown.

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Prima was no exception: in early March the bakery had made more than 25 pallets worth of frozen, unbaked pasty stock ready for the upcoming summer season.

Mark Norton, Prima Bakeries' managing director, said: “When lockdown started, all our foodservice clients had to close and we weren’t sure we’d get a summer season so we decided to do a special offer in our existing shop on our frozen ‘home-bake’ pasty. We’ve sold nearly 70,000 of them since.

“I believe this home bake frozen pasty market is here to stay and this is why we’re investing in a new second shop on our site at Scorrier that will focus on selling our frozen products.

Falmouth Packet:

Everything sold in the Prima Homebake Hub is frozen

"Those customers who are less keen to go out or eat out will still be able to enjoy our delicious freshly-baked pasties at home.”

The success of the original initiative has also meant that Prima has recruited five new pasty production staff in the last six weeks.

The bakery produces a range of around 250 sweet and savoury baked products, from bread and cakes to pasties, and supplies more than 500 retail customers throughout Cornwall and beyond.

Mr Norton took over the running of the bakery in 2010 and since then its turnover has increased six-fold, with staff numbers also growing from 19 to 85.