Morrisons has brought in extra in 'quieter hours' at its stores in Cornwall.

Bosses at the supermarket have announced that for the first hour of opening on Sundays there will be no music, checkout beeps or PA announcements.

It will be in place in stores that open from 10am to 4pm Sundays, with quiet hours operating from 10am to 11am. 

This includes its stores at Pool, Penzance and Newquay. 

Quieter hours already operate every Saturday between 9am and 10am in all Morrisons stores.

The initiative was first introduced in 2018 after listening to families affected by autism who shared their difficulties in shopping in noisy and busy environments. 

Many customers have appreciated the initiative and as a result it will now be extended to the first hour of store opening every Sunday to provide more opportunities to shop peacefully.

During quieter hours, Morrisons stores will:

  • Dim the lights 
  • Turn music and radio off 
  • Avoid making tannoy announcements 
  • Reduce movement of trolleys and baskets 
  • Turn checkout beeps and other electrical noises down 
  • Place a poster outside to tell customers it's quieter hour

David Potts, Morrisons' chief executive, said: "The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment.

"Extending them to include Sundays will offer more opportunities to shop more peacefully.”

For information on Morrisons store opening times, visit: