It has developed something of a cult following over the years and now it's back with a brand new look for R+J Supplies at Praa Sands.

The store is reopening this Monday at 9.30am and customers can expect to see a few changes, with a promise of 'not a black bucket in sight'.

The popular business, which first opened its doors in 1973, returns to a brand-new building on its original site at Wheal Parade, on the approach down to the beach.

Jane Kettle, wife of co-founder Roy, said: “We have missed being in Praa Sands and I am sure you will all be interested and excited to visit the new store.

"In a world where so many shops stock the same goods R+Js have always been a little different and a visit to us always means the discovery of new and interesting displays and product and always a few bargains.”

It is reopening under the slogan "The only thing that remains the same is the great value and amazing selection."

There will up to 45 minutes free customer parking at the rear of the store, which will be open seven days a week from 9.30am to 5pm.

R+J Supplies will be joined at Wheal Parade by “Sandy Stores - Convenience Stores”, to be followed, later this year by a café/restaurant.

The convenience store will be open from 8am to 8pm, also seven days a week.

A favourite to locals and summer visitors alike, R+J Supplies was founded as a partnership owned by its current owner, Roy Kettle and his father, Clifford Kettle, originally based in Bethnal Green in the East End of London.

They were one of the original importers of general household merchandise in the UK and sold their products all over the country.

Their first shop was called “Cliff’s” and was staffed by Roy’s mum and aunt. After years of travelling to Cornwall to sell their products, Roy decided to move down to Cornwall and settled in St Ives.

Roy opened the Praa Sands shop, as well as Kettle’s Corner in Penzance, and he also had a shop in Helston as well as in St Ives.

He also had shops in Newquay and Newton Abbot, both run by his son, Richard.

In 1992 his wife, Jane, joined him in Cornwall and added a new side to the business and together they built up the shops into the businesses they are today, growing in size and range. Between 1996 and 2016 they introduced garden furniture ranges, housewares and their famous Christmas shops and charity grottos.

They also opened their shop in Hayle, which has been run by Roy’s daughter Jacky for the last 25 years, and this will be its final season.