A Cornwall-based brewery has announced a cool new offering after assessing changing consumer trends.

Having recently committed to making all of its products from 100% green energy, Sharp's Brewery have now decided to ensure that its customers don't can stock up on one of its best selling products less often.

The team at the Rock-based brewery has been closely following changing shopper consumer behaviour during the recent pandemic.

The findings of a new consumer survey stae that 91% of consumers are interested in products that help them save time and effort and that people have been doing fewer, but bigger, grocery shops, Sharp’s has produced a brand-new product that caters for exactly those changing consumer needs.

Falmouth Packet: Doom Bar will now be available in a 10x440ml can ‘fridge’ pack.Doom Bar will now be available in a 10x440ml can ‘fridge’ pack.

Read Next:

The UK’s no. 1 premium bottled ale, Doom Bar, will now be available in a 10x440ml can ‘fridge’ pack.

The Doom Bar fridge pack, which is available right across the UK in major supermarkets such as Morrisons and Tesco, along with Ocado, has an easy to carry handle and quick tear open fold, giving drinkers a new, convenient way to enjoy a refreshing, chilled Doom Bar.

Falmouth Packet: The Doom Bar fridge pack is available right across the UK in major supermarkets.The Doom Bar fridge pack is available right across the UK in major supermarkets.

Sharp’s Brewery’s marketing controller, James Nicholls, says, “With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer.”

James continues, “We are delighted to be welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country”.

To find out more about Sharp’s Brewery and its products, please visit the website at: sharpsbrewery.co.uk.