A globally recognised surf shop business now focussing on its Cornish roots will be donating all profits next Saturday in memory of a man who was quite literally its founding father.

Fat Willy's was founded by Roger Ward and now his sons each own and run one of its stores in Falmouth, St Ives and Newquay.

Roger sadly died in July 2019 after a decade with dementia and next Saturday (July 10), on the second anniversary of his death, his sons plan to donate 100% of the profits from that day to Alzheimer's Society UK.

Roger's son Chris said: "This year, on the anniversary of his passing, we plan to donate 100% of the profits from each store and website to Alzheimer's Society UK.

"We will be decorating each store blue in line with the branding of the charity and we hope to raise in excess of £5,000 for the charity on the day."

They have also set up an online fundraising page at www.justgiving.com/fundraising/fatwillys for people to donate directly to, in the hope of reaching their target.

Fat Willy's Surf Shack has been a Cornish, family-run business since it was founded by Roger in 1985.

The brand name and logo was inspired by a trip to a Californian beach and nods to his love of 50s music and 80s fashion.

'Rog,' as he was known, brought his ideas and passion together to create a clothing store made of bamboo and tropical palms with surf tunes playing on a Wurlitzer jukebox.

It's safe to say that this hadn't been seen before in Cornwall, or many other places for that matter.

The trained plumber had started printing T-shirts in a garage in the late 1970s before starting a business selling plain T-shirts wholesale.

Fally Willy's began life as a T-shirt printing ship in 1984 before becoming the known and loved Surf Shack the following year.

Shops followed across Cornwall, then Blackpool, Brighton and as far flung as Barbados, Majorca and Los Angles, before the business downsized back to its roots in the 1990s.