A St Austell-based brewery has extended its sponsorship of a well-known football club.
Tribute Pale Ale has extended its long-standing partnership with Plymouth Argyle for a further three seasons, maintaining its position as the football club’s official beer.
St Austell Brewery’s flagship ale has been a proud sponsor of the League One side for over ten years.
The relationship stands at the heart of the brand’s association with team sports across the South West region, where clubs and competitions form part of the fabric of communities.
Tribute Pale Ale is available for fans to enjoy at Home Park during the Green Army’s atmospheric home games.
Laura McKay, Head of Marketing - Beer & Brands, at St Austell Brewery, said: "We are thrilled to extend our Plymouth Argyle sponsorship for a further three seasons.
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"Tribute Pale Ale is synonymous with team sports and the football club has a long and proud history that’s deep-rooted in the local community.
"We look forward to the exciting season ahead, particularly after an extended period away from being able to attend football matches."
James Greenacre, Head of Commercial Operations at Argyle, said: "We’re thrilled to be extending our partnership with Tribute Pale Ale going into another season, and thank them for their unwavering support.
"Partnerships with renowned local brands whose ambitions align with our own is an important element of the club’s five-year plan to become a sustainable Championship club, and in Tribute Pale Ale we have found a great fit."
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