A business started by a former nurse from Cornwall has been awarded a prestigious UK jewellery award.

Dainty London, founded by Jade Sammour, a former nurse who is originally from Cornwall, has won in the Emerging Jewellery/Watch Brand of the Year category and was praised by the UK Jewellery Awards’ expert judging panel for its fantastic Instagram profile, sleek website, and authentic brand storytelling.

With 21 targeted categories, the awards cover every aspect of the industry, from jewellery design and ethical business practice through to customer service and successful retailing.

The UK Jewellery Awards is the most admired and relevant awards event in the jewellery and watch industry and provide trade recognition and unrivalled networking opportunities.

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Ruth Faulkner, Editor, Retail Jeweller, said: "This year’s UK Jewellery Awards represented one of the first opportunities in almost 18 months for the industry to get together and celebrate the achievement of colleagues.

"Covid-19 has been challenging for so many businesses, especially those with a high street presence and so it was heartening to be able to award the efforts of so many companies which have not only survived the pandemic but thrived and emerged stronger as a result.

"The companies we celebrated at this year’s UK Jewellery Awards from across all areas of the industry and the supply chain must be applauded as the leading lights in our sector.

"So, to all our finalists and winners. Congratulations, they really are the very best in the business."

For more information on the Retail Jeweller Awards 2021 go to: awards.retail-jeweller.com/winners-2021