A POPULAR children's clothing brand has teamed up with Falmouth University to promote its 'Back to School' range.
Children's clothing designer Frugi in Helston worked with the university's creative hub on its Back to School outerwear range campaign for the Autumn-Winter '22 collection.
The company opted to celebrate its brand values and support of a circular economy by basing its entire shoot at Falmouth's Fox Gardens - a location renowned for its tropical plants, gardens and pathways.
Frugi are recognisable for their bold and colorful designs
Falmouth University BA Fashion Photography students Sinead Flanagan and Gee Frye were invited to assist on the shoot to experience a commercial shoot environment through Falmouth lecturer and mentor Jonathan Simms, a tutor for one of Frugi’s photography team.
Speaking about Falmouth’s collaboration with Frugi, sustainable fashion expert and course leader Tom Crisp, said: "Sustainability is a core area in our learning and teaching at Falmouth, so it's nice to see a Cornish brand like Frugi incorporating the principles of sustainable fashion into their design process.
"It's also wonderful that Frugi's creative team have a strong connection with Falmouth and that they've chosen our campus for their Autumn collection’s photography location.
"Our students and graduates are passionate about creativity and collaboration - it's great to see them play their part in the development of the Autumn campaign for a well-respected UK brand based here in Cornwall."
Frugi’s Head of Design Jeni Bolton added: “We know how important ethical fashion and product design are to our customers and Falmouth's own values of innovation and creativity mirror our own.
"Not only was Falmouth's Fox Gardens an ideal location to shoot our next collection but it was fantastic for some of our photography team to return to the place where they learned their craft.
"Cornwall is home to a wonderfully entrepreneurial and creative community, and it is a privilege for Frugi be a part of it.”
In June 2019, Falmouth University declared a climate and ecological emergency.
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