Performance marketing agency, Target, has been nominated for 'Best Small Agency' and 'Best Long Term Strategic Use of Social' at the UK Social Media Awards, as well as two further nominations at the UK Agency Awards where the Cornish agency is a finalist in the 'Best Use of Social' and 'Best Small Agency' categories.

The flurry of industry recognition comes after Target’s recent win at the 2021 Search Awards; where the agency took home gold for their Google Ads campaign with the City of Bristol College.

This time around, the agency is nominated for its 12 month strategy and paid social campaign with FMCG brand, Elbow Grease, at both the UK Social Media Awards and UK Agency Awards.

Target has helped to reinvigorate the brand’s social strategy with what it describes as "more culturally-aware creative and partnerships with a diverse roster of influencers."

The results have reportedly been "transformational" for Elbow Grease, whose products are stocked nationwide by retailers such as ASDA & Morrisons.

Speaking about the agency’s award-nominated approach to paid social, Beth Craythorne, Social Media Manager for Target, said: "After lots of research and social-listening we found that Elbow Grease had historically been marketing to a broad female audience on social. In order to drive new revenue, we had to change that and make cleaning accessible to the masses.


"As part of this new strategy, we partnered Elbow Grease with some amazing LGBTQ+ influencers and male creators to begin working towards that goal.

"We also wanted Elbow Grease’s proposition to resonate with the home-owners of tomorrow and I am proud to say that social and creative teams, led by Ellie [Spiers], have helped to achieve that by building a highly engaged community on TikTok."

Target has also been nominated in the ‘Best Small Agency’ category at both the UK Social Media Awards and the UK Agency Awards.

Josh Fletcher, Founder & Head of Growth, said: "The business-building results from the Elbow Grease strategy highlights the need for brands to be culturally aware and connected to consumers in today’s always-on digital world.

"The four award nominations are testament to the team’s consistent hard work, creativity and lateral thinking.”

The winners of the UK Social Media Awards & UK Agency Awards will be revealed at ceremonies in London on the September 8 & 22 respectively.