Newquay has been declared the best performing Business Improvement District (BID) town in a footfall-driven indices report for July 2022.

The research organisation Place Informatics has given Newquay this title because it is the only BID town out of 260 to have equalled its pre-pandemic 2019 footfall level in July 2022.

Place Informatics generated this data through calculating the footfall figures of over 2,300 town centres through extrapolated data of the phone usage of over 12 million phones.

Newquay’s high re-growth goes against the general trend of footfall in 2022 which is much lower than the 2019 level in almost all BID towns, regardless of their size or location in the country.

Furthermore, the majority have witnessed an unfortunate decrease in their rate of footfall growth compared to the 2019 level, whereas Newquay had a very impressive increase from June 2022 to July 2022 of +26%.

This achievement will be welcomed by all BID businesses within the Newquay area, who have reportedly worked tirelessly and against especially difficult conditions following the pandemic and rising costs to continue to function and provide for the town.

It is hoped this continued improvement will bring about further boosts to the businesses and encourage further positive trends within the town.

Clive Hall CEO of Place Informatics said: "It is great to see Newquay, a popular seaside town attracting so many more visitors during July 2022 and recovering to their pre pandemic footfall levels.

"Our mobility location data has recorded visitors from postcodes across the county, clearly showing Newquay remains a UK favourite.

"Our data sets help UK Business Improvement Districts understand how visitors are behaving when visiting town centres on a daily basis.

"We provide details of the postcode area that visitors have travelled from, giving town centre managers and businesses the information needed to make informed choices to help attract more visitors to their town centre."

Mark Warren, the manager of Newquay BID, said: "I’m really glad to see that all the effort that Newquay BID businesses have put into ensuring that the town has been able deal with the increased footfall this summer.

"It really is a testament to the hard work of the local businesses that we are the only BID town to reach our 2019 levels, and we should be proud.

"With the extra hot summer and scorching Boardmasters weekend, Newquay was quite clearly one of the most popular places to be this year yet again.

"We hope that this positive achievement can help to increase further benefits for the businesses going forward."