The owners of the former 'Pink Hotel' on the Roseland Peninsula have unveiled significantly scaled back plans for the regeneration of the disused and largely derelict building.

At its public consultation event held on 05 June local residents, members of the public and stakeholders took the opportunity to view the plans Pendower Beach Hotel, which are 25% smaller in scale than those outlined in a former now withdrawn application in 2019/20

Owners PBHH Ltd also revealed that it has set aside £25,000 for a regeneration fund to benefit local communities.

They say the scaled back plans reflect feedback from the Parish Councils of Philleigh, Gerrans and Veryan, as well as the Friends of Pendower Beach organisation.

Alongside in-depth detail about the designs, which it says have been created to protect the sensitive local environment, attendees had the opportunity to see the latest computer generated images (CGIs) of the proposed destination aparthotel.

It says the development has been adopted to provide year-round economic benefit to the local economy, including local jobs.

It says it is envisaged that up to 12-15 staff will be on site at any one time, with two to four staff on site at all times.

The aparthotel being put forward consists of a reduced, two-storey scheme encompassing 23 two and three bed family self-catering holiday-let suites, a public café and restaurant with 40 internal and up to 40 external covers, and a shop for use by self-catering visitors and beachgoers.

Aimed at a broad visitor profile which will include families with younger children, mature families, groups of couples, and groups of retirees year-round, the aparthotel model is designed to bring valuable spending power throughout the year that will benefit local businesses, shops, pubs, cafes, outlets, and attractions, as well as services that supply the aparthotel.

Special information boards carried detail on the extensive measures that will be adopted to protect the natural environment, including £1m of necessary stabilisation work to protect road access to Pendower Beach and its slipway - future proofing Rocky Lane against coastal erosion for future generations.

The boards also gave PBBH Ltd’s the opportunity to share its intentions for a voluntary £25,000 ‘Building Community Project Fund’, which will be set up for the parishes of Philleigh, Gerrans and Veryan, should the plans go ahead.

But the proposal has been greeted warily by the Freinds of Pendower Beach group who say that, while the proposals are a distinct improvement on last time in terms of what the scheme looks like, big issues around access, traffic volumes, cliff stabilisation and viability still remain.

"Then there's the not inconsiderable question about whether the proposals conform with planning policy," they say.

Commenting on the public consultation event, Johnny Goldsmith, local businessman and founder of PBHH Ltd, said he believed the plans struck a good balance between protecting the local environment and providing an economically viable business:

“We would like to thank all those that attended today’s event, at which they had the chance to view the outline plans for the aparthotel, restaurant, shop and café, first hand, in situ," he said.

He added: “The public consultation also allowed us to share details of the £25,000 Building Community Project Fund which will enable local groups or organisations to apply for funding towards works of value to local communities.

“We intend to set this up so that the funds provided can be allocated to good causes and charities chosen in association with representatives from the local council. This community initiative sits outside any planning obligations and would be set up once work on the regeneration of the Pendower Beach Hotel commences.”

The public consultation event will be used to gather feedback on the new proposed plans, which are much changed from those previously put forward, and which have seen the removal of all previously proposed residential apartments.

Feedback via the survey and event will enable further adjustment to the outline plans where relevant.

Attendees, and those that have had the opportunity to review the new proposed plans online, are invited to provide feedback via the survey before the end of 19 June. This can be found online on the landing page of https://www.pendower-development.co.uk, where there are also useful Q&As.