Shoppers in Truro will be able to get a range of food, drink and gifts for just £10 from today and over the next three weeks. 

The Magic Tenner event will run from Saturday, October 7 until October 21, in a bid to get people back into the high street. 

Behind the initiative is Totally Locally, and it is taking place in more than 50 towns and cities across the UK - including Truro, where more than 40 businesses are getting involved. The full list of deals available can be found at the bottom of the article. 

The Magic Tenner is being brought to the city by Truro BID. Shops and businesses across Truro will be collaborating to offer lots of £10 deals to get people out onto the high street and to give a boost to the local economy.

However, Truro BID manager Alun Jones said the boost was "much bigger than just the £10" being spent. He explained: "Because most independent businesses buy from many other local businesses too.

"So when you spend £10 with one, it enables them to keep buying from those suppliers. So the money goes round and round Truro’s local economy.

Falmouth Packet: Apron and oven gloves from Burgess BeddingApron and oven gloves from Burgess Bedding (Image: Truro BID)

"This is really important as it strengthens our high street and helps hundreds of small businesses to thrive, making Truro a better place to live, work and visit. Buying online, has a much smaller effect, as most (or all) of the money leaves the local economy the minute you buy something.

"Alongside the superb £10 offers, Truro’s participating shops and eateries will be displaying posters showing how many local suppliers they have, to show how supporting one local business supports many.

"These businesses can include makers, growers, accountants, electricians, in fact any local suppliers at all - even where they buy the shop owner buys lunch!  The ‘money-go-round’ is what makes Truro thrive.  “And who doesn’t want a thriving town?"

This circular effect is backed up by The New Economics Foundation, whose study found that £10 spent in a local independent business means up to £50 goes back into the local economy due to it being re-spent over and over.

Falmouth Packet: Cornish candles and chocolateCornish candles and chocolate (Image: Truro BID)

Totally Locally founder, Chris Sands, said: “We are always blown away by the response from indie businesses to our campaigns, and the reports of increased footfall and sales at a time when the cost-of-living crisis is hitting many people.

"So the Magic Tenner event is a good way for shops to support their communities by offering great deals, and for the community to support those shops that make our towns better places. It really is a win-win situation!”

In Truro, the Magic Tenner offers includes over 40 £10 deals, such as coffee and cake for two people, a selection of Cornish hand-crafted gifts, other gift ideas including a Cornish Keynvor tin candle with a bar of Josh’s Cornish chocolate for £10, lunchtime specials, along with discounted beer, wine and cocktails!

Listed below are the details of where you can enjoy over 40 different £10 deals in the city for The Magic Tenner from today until October 21. Look out for the posters at participating businesses and when you’re in-store ask about the Magic Tenner as well.

Gifts, Accessories & Homeware

Annie & Maude, Lemon St Market – check out a selection of fab gift and homeware items for a Tenner in-store! Items include £10 bundles featuring a Pair of Socks, coaster and a heart or star ornament for £10, a drink bottle and mini jigsaw for £10, a Mug, notebook, and pencil for £10, Photo holder, coaster, and toadstool for £10, as well as two x ceramic bowls for £10. All subject to availability/while stock last!

Archie Browns, Kenwyn St - Purchase a gorgeous Cornish Keynvor rose tin candle and get a free Josh's Cornish chocolate bar, both for £10 in total (enjoy a great saving £3.95)!

Burgess Bedding, Pannier Market – Choose a Cooksmart double oven glove and apron for a special Magic Tenner price of £10 from a selection of designs, including a pretty ‘bee happy’ floral design, a ‘retro meadow’ print, a ‘curious dog’ design and more. Perfect for presents!

CLEAR - 8 Cathedral Lane – Support local charity CLEAR by purchasing a ‘Care Box’, an ideal gift which includes items such as wax melts, chocolate, organic tea, mini dried flower, card, soap, and for the Magic Tenner initiative a special Wellbeing Journal too. All for £10!

Guild of Ten, Old Bridge St – Head to the shop for beautiful, Cornish hand-crafted items, specially discounted for the Magic Tenner. For £10 purchase a Wild Origins Leather bookmark, a Demelza Whitley ceramic owl or a pair of Jacqueline Clark porcelain and silver 'hedgerow' earrings, or choose from a selection of Pam Booth Cornish themed domes for £10 each. Also available are Leah Lewington Butterfly cards or Esther Smith cards, which are 3 for £10 and Lincoln Kirby Bell pottery pebbles costing 3 for £10.

Inhabit, Green St – Every beautiful plant needs a beautiful planter! Choose a house plant and planter from the special Magic Tenner selection available for just £10.

Joli Boutique, Pannier Market - Purchase “Whirlybird” Stacker Bracelets - usually £12 now £10 for Magic Tenner! Each stacker set has 4 separate bracelets, either wear them all together, mix & match or share with your friends!

Made to be Treasured, Pannier Market – Choose from two glass animals from a selection for £10 including gift box or purchase an inside out mug (an innovative, quality mug with colourful designs inside the mug with beautiful sentiments or funny phrases on the outside) for £10 including gift box.

The Refill Store, Lemon St Market - Huski Travel Cup, great for hot or iced beverages on the go, along with a small bag of coffee beans for £10.

Visitor Information Centre, Boscawen St – Head in-store to find fab £10 Magic Tenner offers on selected Truro souvenir gifts of Tea Towels, Prints, Placemats and Coaster sets.

Wishlist – Lemon St Market. Choose from a selection of gift homeware items for £10 (or less) including a Neom NEOM Calming Hand Balm, a Caroline Gardener compact mirror, a set of three coasters, Maegan Bubble Matches (100 safety matches in a stylish and vibrant reusable glass bottle), 3 pack of Maegen Spiral Taper Candles.

100 Metres, Lemon St Market – Choose a stunning purse or pencil case/pouch for £10 each, or two pompom keyrings for £10!

Food & Drink


Bread and Butter - Purchase a voucher for four takeaway coffees for a tenner, available to buy and redeem from Saturday 7 October to Saturday 21 October. Enjoy one or two coffees at a time or use them all at once!

Café Uneeka, Boscawen St – Pop in with a friends or family and enjoy two Coffees & two cakes, choose from a selection of cakes for just £10.

Hall for Cornwall’s Green Room Café – Enjoy a fab Magic Tenner deal at the Green Room Café consisting of a Peck and Strong Pie or Grumpies Kitchen quiche, along with a cake or bake (including from Lawrance’s bakery and BB’s Gluten-Free Bakery) and a canned or hot drink for just £10. Vegan and gluten free options available!

Tea on the Square (Malletts Home Hardware), Victoria Square – Choose from two portions of Soup of the day with roll & butter for £10 (normally £6.49 each) or a ham & cheese croissant for two for £10 saving (normally £6.99 each).

The Barley Sheaf, Old Bridge St - Chicken and chips with side salad & small soft drink for £10. Available daily 12noon to 5pm during the Magic Tenner.

The Old Cheese Shop, Ferris Town - Two Regular Hot Drinks & Two Da Bara Brownies for £10.

Truro Sweets, Pannier Market - Cornish fudge, Cornish tea bags, Cornish biscuits or Cornish chocolate. Choose any four of the items for just £10.

Old Bakery Studios, Malpas Road - Two daily street food specials for £10, two freshly made doorstep sandwiches for £10 and two x coffee and two x cakes for £10.

Old Chapel Wine Cellars, St Clement St - Enjoy Magic Tenner savings. Choose from a bottle of South African Sauvignon Blanc white wine from producer Lanzerac, usually £12.99 or Argentinian Malbec from producer, Bodega Sottano, usually £11.99.

Red Elephant Beer Cellar, High Cross - Choose two drinks for the following: a large (250ml) glass of red, white, or rosé wine, or a pint of draught Lager, or a pint of Aspall cider. A saving up to £3.60 depending on your chosen selection!

Pennyworths Sweet Shop, High Cross – Enjoy £10 movie night bags containing: Joe & Seph’s Popcorn, Retrocorn Bag, Poppets or Revels Pouch, Haribo share bag and two fizzy drinks!

Vertigo, St Mary’s St - Choose Any Cocktail and a small nibbles Board, which includes olives, cured meat and artisan nuts for £10, perfect for after work!

Toys & Kids stuff

Annie & Maude, Lemon St Market – a drink bottle and mini jigsaw for £10, whilst stock lasts.

Malletts Home Hardware, Victoria Square – Head to their toy department and pick two toys for £10 from a great selection of over 30 different great toys to choose from!

Pennyworths Sweet Shop, High Cross – Enjoy £10 movie night bags containing: Joe & Seph’s Popcorn, Retrocorn Bag, Poppets or Revels Pouch, Haribo share bag and two fizzy drinks!

Health & Beauty

Escape Beauty Salon – Have a mini pamper for the Magic Tenner! Tidy your nails for a tenner (file, shape and buffing finger or toe nails) or 'tint your eyebrows for a tenner.

CLEAR - 8 Cathedral Lane – Support local charity CLEAR by purchasing a ‘Care Box’, an ideal gift which includes items such as wax melts, chocolate, organic tea, mini dried flower, card, soap, and for the Magic Tenner initiative a special Wellbeing Journal too. All for £10!

Details correct at time of publishing and whilst stocks last. Totally Locally’s national Magic Tenner campaign is being brought to the city by Truro BID.

For more information on Truro’s Magic Tenner campaign follow @magictennertruro on Facebook and @visittruro on Facebook, and see www.visittruro.org.uk where full details of all offers will be published.