Cornwall-based Arts Well is backing the 65 Million Artists campaign to encourage people to get creative this New Year.

The idea is to ingrain creative habits into people’s daily routine, improving health and wellbeing.

It promotes the belief that creative imagination can aid in wellness, recovery, and coping with long-term conditions.

In backing this initiative, Arts Well is championing daily and weekly creative challenges, emphasising the significant findings in the December 'Creative Health Review' report.

This report found compelling evidence that arts, culture and creativity have a positive impact on health and wellbeing.

Falmouth Packet: The idea is to ingrain creative habits into people’s daily routine, improving health and

Director of Arts Well, Jayne Howard, spoke about the role of the National Centre for Creative Health (NCCH) and the All-Party Parliamentary Group on Arts, Health and Wellbeing (APPG AHW).

She said: "They launched a report of the Creative Health Review on December 6, 2023.

"The Review contains updated evidence, including that of the role of creativity during the pandemic, on how arts, culture and creativity benefit our health and wellbeing across the life course."

She urges people to take advantage of the benefits of a creative lifestyle in face of current challenges.

The Arts Well director continued: "We are pleased to be utilising the 64 Million Artists’ campaign throughout January to help maintain creative healthy habits or encourage new ones.

"People can join in at any point utilising the challenges to ingrain regular creative activities into their lifestyles."

Ms Howard emphasised that people don't need to be experts or commit heavily to reap the rewards of creativity.

Engaging in daily creative activities can be simple.

She added: "From actively listening to a song or piece of music, engaging in mindful doodling, picking up some knitting or taking a photograph, being creative is valuable.

"The process of doing something creative can bring many benefits and we hope to help people kick-start a healthy daily creative habit throughout January and beyond."

Arts Well supports people across Cornwall in their creative journey, aiding in depression, anxiety and distress relief.

With the help of social media platforms, it provides a range of creative opportunities directly to the public, businesses and other organisations throughout the county.

To learn more about Arts Well, visit or find them on social media.

Further details on the 64 Million Artists campaign can be found via