Charles French & Co is the first business to include the new Newham & The Port of Truro branding, which was launched last year, on their company letter head.

Sarah Dell, director at Charles French & Co, and based at their office in Newham, said: “We are keen supporters of Newham BID and wanted to support the BID through the promotion of the new branding for the area on our letterhead.”

Alison Elvey, Newham BID Manager explained, “It’s great that Charles French & Co have adopted the new branding in this way and we hope more businesses will follow their example so we can raise the profile of Newham & the Port of Truro. The versatility of the brand means that businesses can match the brand logo to their corporate colours. By working together and promoting the brand, we can increase the awareness of the area and attract more footfall.

Alan Treloar, Newham BID committee member, added: “I’d like to thank Charles French & Co for showing their commitment to the area. Together with the development of our new website and the new signage to be installed early this year, using the brand to promote the area will help increase customer visits, customer loyalty, and the overall profile of the area.”