One of Cornwall’s top marketing experts is re-launching her company with a new focus designed to build mutually beneficial partnerships between businesses and non-profit organisations, through corporate sponsorship.

After trading for nearly 15 years in Cornwall and previously Bath, Helen Mulhern, of Redruth-based Eventy Marketing, has been taking a break from the business scene for family reasons.

“I have had the opportunity to reflect on areas in which I have built a highly unique skill set and it became very clear that I can provide a bespoke interlinked service for businesses and charities, specialising in corporate sponsorship,” said Helen.

With the ethos and strapline of “Instant Impact – Strategic Success”, Eventy Marketing has provided a full marketing consultancy for a range of companies throughout the South West, across a range of industries.

As well as a full member of the Institute of Fundraising, the company has provided fundraising consultancy support for a wide range of non-profit organisations both locally and nationally.

Now Helen is moving her company forward with the aim of helping businesses and charities to work together, ensuring mutually beneficial partnerships, based on a clear marketing strategy offering a range of returns for both organisations.

Helen said: “I will help companies to maximise any possible marketing returns with charities that they are supporting, exploring new and exciting ways to engage with them. I will also identify strategic new opportunities for my corporate clients to pursue with charities, maximising their marketing budget.

“Alongside this, I will help charities to engage and retain corporate support, exploring what they can offer to companies, formulating sponsorship proposals, helping to identify appropriate companies to approach, making professional introductions and managing the relationship.”

Helen believes that now is the time for charities to fully embrace corporate fundraising, stressing that other income streams are being stretched across the charitable sector.

Charities have traditionally relied upon trusts and grant-making bodies for significant amounts of financial support. In today’s harsh economic climate, funds from trusts are continually being squeezed, whilst competition from other charities across Cornwall and the UK is increasing. Event fundraising is a great deal of work for limited financial returns; whilst the public is constantly being asked to make donations to charities.

Corporate sponsorship is an income stream that offers both organisations benefits if managed strategically and proactively; this is where Helen’s experience from both sides of the table ideally places her to manage corporate and charity partnerships – on behalf of the company or the charity.