Truro-based Wolf Rock creative agency has just completed two eye-catching food and drink branding campaigns.

The first was for Saltash-based Jolly’s Drinks – Cornwall’s oldest soft drink manufacturer.

The company is launching a range of new canned soft drinks, alongside their post mix products, and Wolf Rock managing director Jo Downie and her team were called in to give the branding a fresh, revitalised look.

“Our brief was to carry out a complete re-brand that would attract attention on shelves and behind bars,” said Jo.

“Understanding our client’s strategy and growth aspirations are key to the work we do, so we spent time looking at their target market, new audiences and what is likely to encourage those people to buy. The next stage was to give the packaging a cohesive, stand out appearance.”

The same approach was used when chocolatier Josh Parker asked Wolf Rock to devise a brand that would represent the never-to-be-forgotten experience he wanted for his chocolate.

“Josh grew up on his family’s farm in Callestick and enjoyed an idyllic childhood that made the most of our beautiful Cornish landscape,” said Jo.

“Our concept was to encapsulate that in a series of Cornish chocolate moments which St Ives artist Joanne Barry then brought to life in a series of lovely illustrations. We’re really pleased with the end result - and the chocolate is excellent too!”

As well as design, Wolf Rock is a full-service marketing agency that offers strategic advice and consultancy, website development, art direction, copywriting, photography, video, and digital marketing.

“We create, enhance and manage brands both online and offline,” said Jo.

“It’s easy for businesses to fall into the trap of doing bits and pieces of promotional activity without joining everything up – expensive mistakes are made that way. Having a defined brand and a clear marketing plan are both vital for growth, so we work closely with our clients to agree a route map that has set parameters and milestone goals to ensure we all stay on track.

“That’s been the case with Jolly’s and Josh’s Chocolate and we’re delighted to play a creative part in their ongoing success stories.”

Cheryl Ingram, managing director of Jolly’s Drinks said: “Wolf Rock were the perfect agency to help us through this re-launch and took time to understand our products, goals and growth aspirations so they could deliver the right solution for us. We are thrilled with the end result and look forward to seeing the new Jolly’s brand grow throughout Cornwall and beyond.”