Frugi, the children's clothing business based in Helston, has won its fourth consecutive gold award in national parenting awards.

MadeForMums, the UK online community for mums and mums-to-be, has awarded Frugi a gold award in their Newborn and Baby Fashion range category.

Previously Frugi has won a gold award for its children's clothing in 2018 and 2019 and in its newborn and baby clothing in 2018.

The key features that were rigorously tested are quality, design, variety within the range, ease of use, appeal to parents, and value for money.

The judges particularly liked Frugi’s premium GOTS certified organic cotton, with one of the testers calling it “the super soft fabric every newborn deserves”.

Testers found the material to be “thick and chunky” but doesn’t feel itchy or uncomfortable to touch. The collection also gained added points for details like coloured poppers as guides for sleepy parents, an envelope neckline and two-way zips.

CEO Hugo Adams says, “We are honoured once again to be recognised in such prestigious awards. Being recognised for all these qualities is a reassuring boost for Frugi as we endeavour to continue to provide excellent service to our customers during such challenging times.”