With the UK on lockdown, many businesses have hit the brakes on all fronts.

Plenty of companies are having to batten down the hatches, waiting for the storm to pass. It's a reasonable reaction to the uncertainty of COVID-19, and for many it is the only way to survive.

However, Kingdom & Sparrow, a Falmouth branding agency, is seeking out what silver linings it can.

Working with numerous clients from start-ups to FMCG brands, it has identified ways to make this period of uncertainty more hopeful.

For the food and drink industry in particular, whilst pub and restaurant trade has slowed, consumers are re-allocating their money to luxury products in supermarkets and online – and although this will be a difficult time for every business, Kingdom & Sparrow said it was of the mindset that those who can should seek out opportunity to look inward and get creative with their business.

The agency behind the new Young’s beer rebrand and Curio gin isn't shying away from the challenges that COVID-19 presents.

Kingdom & Sparrow is wrestling this trying time into a chance to get its business ready for the end of this period – whenever that may be.

Rather than lay staff off, it has been hiring, amassing the troops to fight for its growing business and take it to the next level.

One of the new additions to the team of ten is a communications manager, who is tasked with devising a marketing strategy to give Kingdom & Sparrow a head start on business at the end of this strange time.

With design and branding still ongoing, a new designer has joined the team too, a new hiring that brings experience and talent to their already highly creative group of illustrators, designers, and artists.

A spokesperson for the company said: "With a growing client base, and a growing team, Kingdom & Sparrow is leading the charge with positive vibes only during this period of unrest, and are getting ready to come out of COVID-19 stronger than ever."