A Cornwall marketing expert is celebrating a milestone with a campaign to help businesses share their good news at a time when people have rarely been more in need of hope.

Redruth-based Eventy Marketing is 16 years old this week and, in an effort to help other businesses at this difficult time, wants to help share their positive stories throughout the county with the launch of #GoodNewsCornwall.

“The coronavirus crisis means that finding good news is undeniably hard right now, but there are some amazing things happening in Cornwall,” said Eventy Marketing’s managing director, Helen Mulhern.

“Many businesses in the county are responding in very innovative and inspiring ways to help others during this crisis, as well as to boost their own survival prospects.

“Being isolated at home, with many people furloughed, the bad news can seem overwhelming when so many of us are spending even more time online and looking at social media. I personally need to find all the good news that I can.”

Launching Eventy’s #GoodNewsCornwall campaign Helen added: “I want to help businesses to highlight their milestones and positive news. If you’re doing something that we should be shouting about – whether it’s coronavirus-response related or any kind of good news – I want to hear about it!

“I appreciate that business’s budgets are tight right now, so during the months of April and May, if anyone contacts me about a new press release, I will only charge half of my usual fee to help as much as I can. Or if the business cannot afford a press release, I will share the story through my social media free of charge.”

All stories will be shared through Eventy’s Twitter, Facebook, Instagram and LinkedIn accounts, utilising the hashtag #GoodNewsCornwall – making positive news easier to find, whilst also enabling businesses to benefit from the reach of Eventy’s social media, in addition to any press exposure.

Helen’s own business is still going strong, despite challenges over the years, such as relocating during a recession and now coronavirus.

Eventy Marketing is a marketing and fundraising consultancy with expertise in choosing and using the best tools for each individual client.

Particularly successful with press releases for clients, Eventy has media contacts both locally and nationally, including mainstream and trade press.

With the ethos and strapline of “Instant Impact – Strategic Success”, Eventy has provided a full marketing consultancy for many companies across a range of industries throughout the south west.

Launched in Bath in 2004, before relocating “back home” to Cornwall 11 years ago, Eventy offers a bespoke service and flexible charging structure, as well as a free initial consultation.

For further information, please email Helen@Eventy.co.uk

You can also follow Eventy Marketing and gain marketing tips on Facebook, Instagram and Twitter @EventyMarketing