Aldi is introducing a new price cut initiative on select products in a bid to reduce food waste.

All Aldi stores will be partaking in the initiative that involves marking down goods such as rice, pasta, cereal and tinned food if the packaging is imperfect.

These food items will be reduced by 30%, instead of being removed from shelves and adding to waste.

Aldi is working towards reduce its levels of food waste, hoping to half it by 2030. The new price reduction plan will assist in this and offer customers a chance to save money while shopping.

This follows on from Aldi’s move to put a 75% reduction on perishable products on their last day of life, once more assisting with the supermarket’s waste reduction.

The time that items are reduced will vary by store, and all products will be sold on a first-come, first-served basis.

Julie Ashfield, Managing Director of Buying at Aldi, said: “Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains.

“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”