Renowned hairdresser Patrick Cameron brought his glamorous hair styling techniques to Truro in support of breast cancer awareness.

The venue at Truro College was packed with salon owners, hairstylists and students looking to gain inspiration from one of the industry’s experts.

Patrick’s Pink Campaign evening focused on elegant ‘up dos’ requiring minimal time and effort, as well as highlighting the importance of breast cancer awareness.

Patrick said: “My work as an international hairdressing educator brings me into contact with a huge amount of women and I have realised that I am in a unique position to communicate a message such as breast cancer awareness.

“I also want to encourage people to make a donation towards the fight to beat breast cancer and I intend to continue to encourage women (and men) the importance of self-diagnosis and early detection in this awful disease. The earliest breast cancer is picked up, the easier it is to treat and the more likely the treatment will be successful.”

Patrick spent time with lecturers at the College prior to the event as he prepared his models, before completing the various looks on stage.

"As he was very interested in the standard of education and student support at the College, he also spontaneously dropped in on some evening classes, to the delight and surprise of the students and staff.

The event was hosted by Truro and Penwith College and organised by Aston and Fincher Hair and Beauty Supplies.