The South West Peninsula League has announce that Kitchen Kit Ltd, based in Truro but covering the whole area, will be the league's new major sponsor.

The Truro company takes over from Carlsberg, who ended their 12-year association with the league last month.

The league’s new working title will be the “Kitchen Kit Peninsula League”.

The league will be running two Step 6 Premier Divisions with 40 senior clubs representing towns from throughout Devon and Cornwall.

Kitchen Kit have agreed a five-figure sponsorship deal for the current season with an agreed option to extend the sponsorship for an initial five years.

The backing will allow the league to pay prize money to clubs in both divisions with £9,500 being allocated to go directly to clubs who finish in the top four of each division together with a further eight awards (four in each division) to those who top the Fair Play tables.

Together with other sponsorships such as the Walter C Parson Cup, the total amount to be paid out will exceed £15,000.

Managing Director of Kitchen Kit, Nigel Dilley, said: “We are delighted to support local football across the South West and are looking forward to working with the league, to coin a phrase we are “cooking on gas” with the new sponsorship!”

Company secretary of the league, Philip Hiscox, said: “It is great to have a truly regional firm on board who share our passion for the South West and for promoting local sport, we look forward to a long and successful association with Kitchen Kit.”

The league has now secured the majority of its sponsorship options with Kitchen Kit leading the way as the main title sponsors, Walter C Parson Funeral Directors continue to sponsor the league cup and Onesport, as official ball suppliers, taking the Ground & Programme Awards with the Golden Boot named in memorial to Colin Northmore.

Only the FA Respect Award and the Best Referee Award remain, and any business looking to assist with either of these is asked to contact company secretary Philip Hiscox at or by calling 077888 97706.